Fiko Rusda Blog

It all started with one supermarket that was founded in the year 1981, Golden truly has since become widely known and was the pioneer of modern supermarkets in Indonesia

PT.GOLDEN RETAILINDO in the year 2000 replaced the previous management that was focusing on the supermarket business, and began the changes by introducing a new store concept, a change in the management and also in its business model.

The new management then focused on the development of its Departement Store business. In the year 2008 it transformed itself to Golden Truly Mall with the positioning statement that reads "Your Truly Neighborhood Mall"

Golden Truly Mall's vision is "to serve the neighborhood community wiyh good value and services to our cutomers"

With the above vision, the concept of Golden Truly Mall became the "Neighbohood Mall". This resonates the fact that the current client base who are loyal to Golden Truly Mall are mainly from the neighborhood located in the vicinity of the mall, both the business district and residential areas.

The "Neighborhood Mall" concept and its medium size establishment at around 30,000 square meters in retail space contribute to focus target segment and faster to develop a loyal customer based for the mall.

Golden Truly Department store has a loyal client base ranging from business professional to local community residing in the vicinity of these Malls. We currently have branches open in Jakarta as well as in Batam, and in the near future will be opening more branches in other cities.

With the experience in managing mall and the retail business since the year 2000 and supported by the commited professionals, PT. GOLDEN RETAILINDO also wishes to share its expertise in helping other Developers/Owners who are interted in building medium-scale Neighborhood Malls with around 50.000 square metress in retail space.

In the future, PT.GOLDEN RETAILINDO also plans to expand its line of business into producing corporate uniforms having the support over 300 suppliers and factories along wth their extensive network. One of them is BUDI MURATEX GROUP (an integrated knitting textile mills).

The corporate uniform production line process will be carried out starting from fabric selection through to ready to wear garments. The type of uniform produced will include Safary style, Batik, T-Shirt and Polo-Shirt.

PT. GOLDEN RETAILINDO in its endeavour to expand its business will open a few Specialty Stores located in Bali, namely FOB and Dreamland.

This is a Factory Outlet that sells a variety of casual clothing and accessories under the concept of "Value For Money" targeting the youth market in the middle income bracket.

This is a Speciality Store which specialize in selling beachwear life styles targeting the tourist and the youth markets in the middle income segment.

Element is one of the Fashion Brands developed by PT.GOLDEN RETAILINDO carrying exclusive design collections which included beach wear, surf wear and skate wear.